The HAAM rebrand entailed a revamping of the company called Health Alliance for Austin Musicians. As part of the rebrand, the three main points that my team member, Kendall Hanna, and I wanted to focus on were:
1) Inclusion of all musicians
2) The healthcare aspect
3) The unique environment that Austin provides
With that in mind, we created a new logo, choosing a font, colour scheme, and imagery that conveyed the message of music and health in one concise graphic. HAAM provides a great sense of community and very essential resources to the musicians here in Austin and we wanted that aspect to be especially highlighted in out rebranding.
1) Inclusion of all musicians
2) The healthcare aspect
3) The unique environment that Austin provides
With that in mind, we created a new logo, choosing a font, colour scheme, and imagery that conveyed the message of music and health in one concise graphic. HAAM provides a great sense of community and very essential resources to the musicians here in Austin and we wanted that aspect to be especially highlighted in out rebranding.
We also made touch-points that could potentially be used. The first one is a first aid kit that would be given out to new members who signed up for the services. It would include a bandaid box, a HAAM patch, a HAAM guitar pick, a HAAM T-shirt, noise cancelling headphones, and a membership card. The first aid kid box also doubles as a speaker which can be connected to any device with an aux cord.
The second touchpoint is a set of wheat-paste posters that publicize the artists who are using HAAM's services. This is also a great way for the artists to get their name out, especially if they are new to the music scene.
