This project was built on the premise of using one shape in a variety of ways to create a brand identity. I created three different concepts and applied them to a variety of products and potential ad banners. My parameters, other than just using a square, was to use some aspect of Indian and South Asian patterning. The use of tessellated patterns and radials is what I settled on. I also tried to use colour schemes that emulated the feel of India. 
**The templates were downloaded from Pixeden.
**The two landscape images were got from free Google stock photos.
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